Colors
Our color palette reflects our brand's energy and approachability. Use these colors consistently across all touchpoints to maintain brand recognition.
Primary Colors
Purple
RGB 120, 87, 237
#7857ed
Pink
RGB 255, 91, 168
#ff5ba8
Blue
RGB 91, 126, 255
#5B7EFF
Green
RGB 0, 196, 140
#00c48c
Yellow
RGB 255, 199, 44
#ffc72c
Orange
RGB 255, 150, 0
#ff9600
Red
RGB 255, 75, 75
#ff4b4b
Neutral Colors
Black
RGB 22, 22, 22
#161616
White
RGB 255, 255, 255
#ffffff
Black Text
RGB 55, 65, 81
#374151
Body Text
RGB 108, 108, 137
#6c6c89
Gray Scale
Light Gray
#f7f7f7
Border Gray
#e5e5e5
Hare
#afafaf
Text Gray
#777777
Eel
#4b4b4b
Color Usage Guidelines
- Primary Colors: Use pink, blue, green, purple, yellow, orange, and red for accents, CTAs, and highlights. Each color has light, base, and dark variants. Hover over any color swatch to copy its hex code.
- Neutral Colors: Use black and white for primary text and backgrounds. Use gray scale for borders, secondary text, and subtle backgrounds.
- Accessibility: Ensure sufficient contrast ratios when pairing colors. Use darker variants for text on light backgrounds and lighter variants for text on dark backgrounds.
- Consistency: Maintain consistent color usage across all marketing materials to reinforce brand recognition.
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