Voice

Content Rabbit sounds like a helpful teammate: direct, warm, and brief. Lead with what the user can do, not with what the product is.

Use short sentences and active voice. Skip jargon, exclamation marks in bulk, and cutesy wordplay — one rabbit pun per page, maximum.

In the changelog, write one short line per change and start it with a verb: Added for something new, Improved for something better, Fixed for a bug that is gone. Say what changed for the person using the app, and leave out anything only the team would recognize.