Content Rabbit Brand Kit

Resources for showcasing the Content Rabbit brand accurately and uniformly

Naming

"Content Rabbit" should always be written as two words with both words capitalized. When mentioning specific features or releases associated with Content Rabbit, please treat them as proper nouns and capitalize them accordingly (e.g., "Content Rabbit AI Studio"). Additionally, the correct representation is "Content Rabbit", not "contentrabbit" or "CONTENTRABBIT" – except when used in the wordmark or as a domain name.

The name Content Rabbit represents our mission to help users create and manage social media content quickly and efficiently, like a rabbit's speed and agility.

Wordmark

The Content Rabbit wordmark is the primary representation of our brand, designed for clear visibility across both digital and print platforms. It embodies the brand in its most recognizable textual form. When utilizing the wordmark, it should be maintained in its original design and proportions to ensure consistency and recognition. We recommend using the Content Rabbit wordmark for most use cases unless otherwise specified.

Content Rabbit wordmark

Content Rabbit

Content Rabbit wordmark (dark mode)

Content Rabbit

Logo

The Content Rabbit logo is a distinctive element of our brand identity, optimized for impact and recognition across various media. This symbol distills the essence of Content Rabbit into a concise visual form that is immediately identifiable. It is essential that the logo be used in its original design and proportions to maintain brand consistency. Its use is particularly valuable in contexts where space is limited or where a more graphic representation is needed over text.

Content Rabbit symbol

Content Rabbit symbol (dark mode)

Colors

Content Rabbit's visual identity utilizes a vibrant color palette that reflects our energetic and creative approach to social media management. These colors should be consistently used across all promotional materials to ensure brand recognition and coherence. Hover over any color to copy its hex code.

Primary Brand Colors

Pink

RGB 255, 153, 200

#ff99c8

Blue

RGB 28, 176, 246

#1cb0f6

Green

RGB 187, 237, 85

#bbed55

Purple

RGB 120, 87, 237

#7857ed

Yellow

RGB 255, 199, 44

#ffc72c

Orange

RGB 255, 150, 0

#ff9600

Red

RGB 255, 75, 75

#ff4b4b

Neutral Colors

Black

RGB 22, 22, 22

#161616

White

RGB 255, 255, 255

#ffffff

Black Text

RGB 55, 65, 81

#374151

Body Text

RGB 108, 108, 137

#6c6c89

Gray Scale

Light Gray

#f7f7f7

Border Gray

#e5e5e5

Hare

#afafaf

Text Gray

#777777

Eel

#4b4b4b

Color Usage Guidelines

  • Primary Colors: Use pink, blue, green, purple, yellow, orange, and red for accents, CTAs, and highlights. Each color has light, base, and dark variants. Hover over any color swatch to copy its hex code.
  • Neutral Colors: Use black and white for primary text and backgrounds. Use gray scale for borders, secondary text, and subtle backgrounds.
  • Accessibility: Ensure sufficient contrast ratios when pairing colors. Use darker variants for text on light backgrounds and lighter variants for text on dark backgrounds.
  • Consistency: Maintain consistent color usage across all marketing materials to reinforce brand recognition.

Typography

Content Rabbit uses Poppins, a modern geometric sans-serif typeface, as our primary font family. Poppins provides excellent readability across all devices and platforms while maintaining a friendly and approachable character that aligns with our brand personality.

Font Family

Primary Font

Poppins

font-family: "Poppins", sans-serif;

Weights: 300 (Light), 400 (Regular), 500 (Medium), 600 (Semibold), 700 (Bold)

Usage

  • Headings: Use Poppins Semibold (600) or Bold (700) for headings and titles
  • Body Text: Use Poppins Regular (400) or Medium (500) for body text and descriptions
  • Light Text: Use Poppins Light (300) for subtle accents and secondary information
  • Fallback: System sans-serif fonts are used as fallback for optimal performance

Trademark Usage

"Content Rabbit" and the Content Rabbit logo are trademarks of Content Rabbit. Unauthorized use of our trademarks is prohibited. If you're a partner or developer and need to use our branding, please contact us for approval and guidelines.

Media Assets

Need access to our logo files, brand assets, or press kit? Please reach out to brand@contentrabbitai.com with details about your intended use.

Questions?

If you have questions about using Content Rabbit branding or need approval for a specific use case, we're here to help.