TikTok Engagement Rate Calculator
Measure your TikTok content performance with our free engagement rate calculator. Just enter your likes, comments, and follower count to get instant insights.
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🎯 Engagement Rate Guide
Needs improvement
Room to grow
Strong engagement
High-performing
💡 Pro Tips
Hook viewers in the first 3 seconds
TikTok users scroll quickly. Videos that capture attention immediately see 60% higher completion rates and significantly more engagement.
Use trending sounds and effects
Content using trending audio gets up to 52% more engagement and has a higher chance of appearing on the For You Page (FYP).
Create shorter videos for higher completion
15-30 second videos have the highest engagement rate on TikTok, with an average completion rate of 67% compared to just 43% for videos over 60 seconds.
Post when your audience is most active
Use Content Rabbit's analytics to find optimal posting times. For most TikTok accounts, 7-9pm local time sees the highest engagement rates.
Include a clear call-to-action
Videos that explicitly ask viewers to like, comment, or share see up to 2x more engagement than those without a CTA.
Participate in challenges and trends
Challenge videos receive 30% more engagement on average, as they tap into existing audience interest and benefit from hashtag discoverability.